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    The Challenges of Being a Car Salesman

    The Challenges of Being a Car Salesman

    Being a car salesman in Chicago, Antioch and Grayslake area, have many benefits. They have flexible hours, an unlimited paycheck, and have numerous perks – like discounts on car purchases and sometimes the ability to drive demo models. Being a car salesman means never having the same day twice. Plus, what else could be better than helping customers purchase a car that fits their budget and their needs? However, despite these advantages, there are several challenges that come with the car sales professional career.

    • Car Salesman Stigma – Sadly, there is a stigma associated with being a car salesperson. Not long ago (and still sometimes to this day), car dealerships were filled with cut-throat, pushy salespeople who didn’t always look out for the best interests of their customers. Taking advantage of customers who were uninformed of car values or not the best negotiators was a common practice, to increase profit margins. Bullying customers into deals they really didn’t want soured the profession in many people’s eyes. Although today most car salespeople are true professionals, understanding that the only way to be successful is to treat customers with respect and fairness, there is still those who remember the days when car salesmen were not so trustworthy.
    • Nights and Weekends – To be an effective car salesman, in the Chicago, Antioch and Grayslake area, you have to be available when your customers are shopping. Since many car buyers work normal business hours (Monday through Friday, 8 a.m. to 5 p.m.), this means car salespeople are the busiest in the evenings and on Saturdays. It’s not uncommon for a dealership to be open until 9 p.m., to serve customers car shopping after their workday.
    • Uncertain Paycheck – Many car salespeople are paid, at least partially, on commission. This is both an advantage and a disadvantage. Obviously, this means your paycheck is truly unlimited. Top car salesmen in the Chicago, Antioch and Grayslake areas can earn six-figure salaries. However, it also means your paycheck is not always a fixed amount. If the number of car buyers coming to the dealership are lower than normal or you’re unable to convert shoppers to sales, this could mean a smaller paycheck than you hoped. If you’re the sole breadwinner, this could be especially financially challenging.
    • Little Room for Career Advancement – If you’re looking to climb the career ladder, the car sales profession has limited opportunities. It is possible to be promoted to Sales Manager, but as this is one position, the competition for it when it comes open is typically fierce. General Manager of the dealership is even more difficult to secure.
    May 30, 2013 540 comments Read More